Pengaruh Harga dan Kepuasan Konsumen Terhadap Loyalitas (Kasus pada Fasilitas Kesehatan Swasta Tingkat Pertama XYZ, Bandung)

Abstrak

The aim of this study is to analyze the effect of price and customer satisfaction on customer loyalty. The study was done at private primary health care facility in Bandung. Method of study is census. The respondents are all the patients that seek medical care in November 2020 which is 105 people. Partial least square-structural equation modelling (PLS-SEM) is used to analyze the data by using SmartPLS 3.0 program. The result of the study is price has a significant positive impact towards customer satifaction. Price also has a significant positive impact towards loyalty. Lastly, customer satisfaction has a significant positive impact towards loyalty.