Pengaruh Sumber Daya dan Kompleksitas Lingkungan terhadap Kinerja Hotel Berbintang di Yogyakarta dengan Strategi Bisnis sebagai Variabel Mediasi

Abstract

The purpose of this research was to analyze the effect of resources and environment complexity on the performance of five-star hotels in Yogyakarta mediated by business strategies. The population in this study amounted to 59 hotels. This research is a census research. Respondents survey data were analyzed using the SmartPLS 3.0 tool. The result of this study indicate that resources have a positive and significant effect on company performance, resources have a positive and significant effect on company performance through business strategy as mediation, environment complexity has a significant and positive effect on company performance, and environment complexity has a significant and positive on company performance through business strategy as a mediation. The implication of this research can be done by increasing sensitivity to the external environment and optimizing the company’s resources in order to formulate business strategies so as to improve the performance of their companies.