Pengaruh Customer Relationship Marketing TerhadapCustomer Loyalty Kantor Jasa Penilai Publik Iskandar dan Rekan

Abstrak

This study aims to determine the effect of Customer Relationship Marketing on Customer Loyalty Iskandar and Rekan Public Appraisal Services Office, with dimensions of trust and commitment. The population is customers who conduct property / business assessments in 2017, and the samples taken are 65 respondents. The calculation of the determination coefficient (R²) is equal to 0.174, which means that two variables Customer Relationship Marketing affect the Customer Loyalty variable by 17.4%, and the rest is influenced by other variables not explained in this study. The results of the analysis show that the trust and commitment variables have a partial or simultaneous effect on customer loyalty